We are a brand dedicated to winners! Celebrating winning has declined significantly in our culture. Instead, society is now rewarding mediocrity to our younger generation. Participation trophies, medals, ribbons, and pass or fail are now the norm. We believe in 1st place trophies, gold medals, blue ribbons, and A's. Our brand is about winning! Competing is great...winning is better! We want our athletic apparel to be represented by winners and people who believe...IT'S OKAY TO WIN!